The bacon craze has completely
imploded, Taco Bell is making fun of the universal obsession with the
stuff to pitch a new product … of which bacon is an integral part.
"Bacon you can't eat is bacon you don't need," says the tagline in a
new campaign, from Deutsch LA, that hopes to reclaim the cured meat as
an edible, not everything but.
The centerpiece 30-second TV and cinema spot, "Bacon Mall," imagines an
almost Lynchian nightmare of a shopping center where all the products
are bacon themed. A slew of 15-second social spots mock specific,
ridiculous pork meat wares—charmingly efficient in their presentation.
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