How the National Women's Soccer League Plans to Keep You Hooked After the World Cup

Jeff Plush, commissioner of the National Women's Soccer League, wants to keep you interested in women's soccer beyond just the World Cup.

"We had over 50 players from 10 countries representing the NWSL at the World Cup," he said before Sunday's stirring win. "The key thing is making sure the marketplace understands that so many of these players are playing in our league."

A former managing partner at consultancy Helium Sports Group, Plush also served as managing director of Major League Soccer's Colorado Rapids and spent six years on the MLS board of governors. Next up for NWSL: a major TV deal is in the works.

Check out Jeff Plush's interview with Adweek here