The sprinter Usain Bolt has earned $15,000 in race winnings over the
last year but $21 million in sponsorships. Nascar star Jimmie Johnson,
on the other hand, pulled in $16.2 million in winnings but a mere $6.5
million in endorsements.
And the Real Madrid soccer star Cristiano Ronaldo, who might be the
world's highest-earning athlete, makes $52 million in salary each year
plus another $27 million from sponsors.
With Wimbledon underway, and with an eye on its record-setting £1.88 million purse—that's just shy of $3 million—for the men's singles winner, the British betting site Lottoland, which also publishes editorial content, took a look at the paychecks
for the world's best-paid sports stars and broke down how much they
earn for their jobs versus how much they earn for endorsing products.
Unsurprisingly, the biggest imbalance comes for huge stars in
individual sports where there are no salaries but only purses on one
hand, plus enormous endorsement deals on the other. In addition to Bolt,
golfers Tiger Woods and Phil Mickelson and tennis stars Roger Federer,
Rafael Nadal and Maria Sharapova all see their winnings dwarfed by their
sponsorship deals. Most dramatically, Woods earned only $600,000 for
playing golf in the period covered—from June 1, 2014, through June 1,
2015, per Forbes data—and $50 million from deals with Nike, Rolex and
Upper Deck.
For salaried team-sports stars, sponsor income often doesn't match
generous team paychecks. Eli Manning, for example, earns $15.7 million
each year from the New York Giants and only $8 million from his
sponsors. His brother Peyton earns $15 million from the Denver Broncos
and $12 from sponsors.
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