Even Small Businesses Are Ready for Marketing Automation

Nearly all (98%) of small-business software buyers are shopping for marketing-automation software for the first time, according to a new report by research firm Software Advice, a division of Gartner.
The survey found that 47% of small-business buyers are still using manual methods to manage their marketing activities; 17% use industry-specific software; 15% use CRM software; 8% use email marketing software; and only 2% now use marketing automation software.
The top reasons small businesses want marketing automation? Improving lead management (27%); not being satisfied with their current system (15%); need better or more features (13%); and company growth (10%).

Read more: http://adage.com/lookbook/article/marketing-automation/small-businesses-ready-marketing-automation/298780/