Veuve Clicquot Targets Millennials With Its First Digital Campaign

Veuve Clicquot wants accomplished, influential young women to know that champagne is  a bottle that, when popped, can lead to any number of surprises.

Digital-focused agency Rokkan, part of the Publicis Groupe and creative AOR for the brand, created the campaign, which includes three short films that focus on three different moments when Veuve Clicquot can come in handy—while entertaining, trying to make a good impression or negotiating an important deal.