The new Under Armour campaign, under the tagline “Rule Yourself” focuses on the behind-the-scenes training that goes into world-class performances. Оne longer, 60-second commercial features Spieth, Curry and Ms. Copeland (Brady is absent).
The spots were done in partnership with ad firm Droga5. The special effects were created by having five cameras focus on the athletes from different vantage points as they went through their motions. Computer-generated imagery was then used to give the effect of a thousand replicas.
Posts
