In 1931, Auguste Piccard became the first man to reach the
stratosphere, touching the edge of space in a pressurized capsule and
balloon. Thirty years later, his son Jacques—in a remarkably
complementary expedition in which he honored his father yet did
precisely the opposite—became the first man to reach the deepest part of
Earth's ocean floor.
For Droga5, they were the perfect subject for Hennessy's ongoing "Wild
Rabbit" campaign, which has featured great, daring, record-breaking
characters from history.
And so the agency crafted the gorgeous 90-second spot below, telling
the father and son's stories as one—in a clever bit of grand yet
personal storytelling.
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