Samsung has won the Tribeca Film Festival's first branded content award. With the five-minute short, Hearing Colors, which the festival introduced this year to
recognize the best content resulting from the marriage of entertainment
and advertising.
Samsung's effort examines a young man with achromatopsia, a rare
condition that leaves people colorblind. But Neil Harbisson's case is a
little different: He convinces doctors to implant an antenna in the back
of his head that allows him to hear colors.
The film is part of Samsung's partnership with Vimeo for its Connected Series, which looks at how modern technology affects the way people communicate.
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