Procter & Gamble brand Always is continuing the #LikeAGirl campaign with Always Girl Emojis, a project encouraging the development of more emojis featuring women. Research run by P&G revealed that while girls are likely to regularly use emojis on their phones, there are few emojis that truly represent girls beyond the stereotypes associated with femininity. The Always Girl Emojis commercial interviews girls about their experience of emojis, career aspirations and their suggestions for the future. The gender bias campaign is part of the brand’s focus on stopping the drop in confidence girls experience at puberty.
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