Pepsi Is About to Unleash Emojis on Its Bottles and Cans Globally This Summer

Now, it's Pepsi's turn to execute a big, fun packaging idea—with a "PepsiMoji" campaign set to launch in 100 markets around the world this summer, featuring emojis on bottles and cans.
The PepsiCo Design & Innovation Center created hundreds of PepsiMoji designs, to be used both globally and tailored for local markets.

All of the designs use Pepsi's circle globe shape and the colors of blue, red and white, creating a universal language system proprietary to the brand.

The campaign extends beyond packaging. Other efforts in 2016 will include a fashion collaboration with Jeremy Scott with a global football program and PepsiCo partnership with UEFA.