Fernie101 wanted to find out which brands were doing the best job when it comes to online videos, but we didn't know whether the editorial team could pull it off on our own, so we turned it over to the wisdom of crowds.
So we decided to carry
out a twitter survey where more than 600 people
took the time to list their favorite brands. Most ignored our request that they
choose a single brand, and instead nominated a handful, so more than 800 brands
got a nod.
Among the brands with the most notable mentions was Dove. The
P&G brand since 2004 has aligned itself to celebrating beauty. With their “Campaign
for real Beauty” they have been able to champion the belief that we are all
beautiful in our own kind of way.
Dove kept so some pretty good company among those who didn't
make your number 1. The brilliant condom brand Durex got a handful of votes but
still not enough to reach the top. Other great brands with multiple mentions: Chanel,
Tide, Google, Beats by Dre, Nike, RedBull
But in the end, it was Coca-Cola that won the day, which still
happens to be the editorial team’s favorite brand. With their liquid and linked
strategy they have been able to blow away their competition when it comes to
content marketing. The content 2020 manifesto that has been guiding them has
proved to be a huge success and their goal of achieving in this decade the same
amount of success that they have achieved in the last over 100 years might just
be met. The “Open Happiness” campaign which has emotion at its core is arguably
the best campaign from this decade, and for the editorial team – the best of
this century yet.
The video with the most notable mentions was “The Happiness
Machine” In the video, students at a London University got a whole lot more
than the Cokes and Diet Cokes they had bargained (and paid) for, when the
special machine dispensed treats. If you still haven’t seen it, check out what
happened:
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