Giselle Leal, Edgar Juárez Calzada and Michel de la Vega Esparza Oteo star in Fuerza Ford.
Azteca America is partnering with one of its biggest sponsors to create
a branded-content Web series, Fuerza Ford, which will feature the motor
company's Ford F-150.
The 10-episode Spanish-language series debuts Tuesday and will feature
Mexican boxers Giselle Leal, Edgar Juárez Calzada and Michel de la Vega
Esparza Oteo. The three offer boxing tips and an inside look at their
lifestyles. The videos will be hosted on a Fuerza Ford branded hub, as
well as Azteca's Facebook and Twitter platforms.
Azteca broadcasts in Spanish, and "fuerza" translates to "strength." Here's a first look at the promo:
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