Will Brands Come Calling for Carli Lloyd, the Surprise Star of the Women's World Cup?

The U.S. team's rout of Japan in Sunday's Women's World Cup final has led to talk that Carli Lloyd, winner of the Golden Ball as the tournament's best player, should be put on the $10 bill. But, while the chances that honor goes to her are probably not very high, the odds are considerably better that Lloyd will be seeing plenty of U.S. notes coming her way, regardless—in the form of brand endorsement deals.

"Lloyd is already part of the Nike family, and we have a Summer Olympics coming up next year," added Chris Raih, founder and CEO of Los Angeles creative agency Zambezi. "The runway is lining up nicely; she's in a power alley right now."

No kidding. Despite much of the pre-championship buzz going to the likes of Abby Wambach and Sydney Leroux, it was Lloyd who was the woman of the hour on Sunday, scoring three times in the first 16 minutes, the last goal a missile from midfield. Speaking to Fox Sports, U.S. Coach Jill Ellis called Lloyd "my beast… she's unbelievable. She's a rock star."

According to Zambezi's data, the 32-year-old midfielder added 50,000 Twitter followers during those dazzling 16 minutes of play. Lloyd's website had to be rerouted to a dedicated server to handle the surge of visitors.

The brands that come knocking are likely to be those seeking to promote fitness and healthy living, according to Raih. Nutritional-supplements company Usana Life Sciences signed Lloyd as a brand ambassador in September.

But Lloyd has the potential to score with much bigger corporate partners if recent examples are any indication. Mia Hamm, who won the Women's World Cup twice (1991 and 1999) and pocketed two Olympic gold medals (1996 and 2004), scored endorsement deals with Nabisco, Gatorade and Nike—which named one the buildings on its corporate campus after her.

Which is not to say that Lloyd can just sit back and wait for the offers to roll in. "It's important to note that she's not only competing with other high-profile athletes," Raih said, "but competing against members of her own team." Alex Morgan, for example, has already inked deals with Coca-Cola, GNC, AT&T and others.