Yelp Is Your Awesome, Goofy Savior in Its First National TV Commercial

San Francisco agency Reid Sheehan Latimer+Crew created the campaign for Yelp. It stars Ben Sinclair, who plays a Brooklyn pot dealer on the HBO comedy series High Maintenance. The tone of the spot—which has been cut into 30- and 15-second executions—is comically absurd, as Sinclair helps (Yelps?) characters stuck in oddball situations with quick, reliable escape routes via app recommendations.

The spots have been on YouTube for a while but just broke on TV last week. The tagline is, "We know just the place."