Google Doesn't Just Have a New Logo. It Has a Whole New Look for the Mobile Age

 

Google's branding just got a makeover.  

The 17-year-old tech leader today released its new serif-free logo with a two-minute video showcasing the evolving ways consumers use Google's many digital services, from search to navigation. 

"So why are we doing this now? Once upon a time, Google was one destination that you reached from one device: a desktop PC," wrote Google's Tamar Yehoshua, vp of product management, and Bobby Nath, director of user experience, on the company's blog. "These days, people interact with Google products across many different platforms, apps and devices—sometimes all in a single day." 

Here's the new logo:

But the new logo isn't the whole story. Google created the look as a way to introduce its new "identity family," which shows the myriad ways Google works for consumers, including on your "mobile phone, TV, watch, the dashboard in your car and yes, even a desktop."

Watch the video explaining the transformation: