Toys R Us Aims for the Heart and Parents' Wallets With Its New Holiday Campaign
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Samsung Wins Cannes Lions Marketer of the Year
Samsung Electronics is already a big winner for this year's Cannes Lions International Festival of Creativity, scoring the award f...
Coca Cola: Taste The Feeling
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Ogilvy & Mather London won a Gold and Bronze Award at the Cannes Lions for its powerful and heavily criticised campaign 2015 initia... -
Angela Ahrendts and Christopher Bailey have transformed the way Burberry engages with the world, from its consumers to its associates, le... -
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For a long time, white eggs were popular among consumers, who associated them with cleanliness, good hygiene, and high standards.... -
Retargeted advertising is often considered by marketer...
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To honor the U.S. women’s national team achievement this year, Sports Illustrated has come up with a one-of-a-kind cover shoot. Instead ...
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The sprinter Usain Bolt has earned $15,000 in race winnings over the last year but $21 million in sponsorships. Nascar star Jimm...
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Michael Jackson's Brief Career in Advertising It's hard to overstate the impact Michael Jackson had on pop culture from music t...
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