Now that the Cannes Lions festivals are over we can get back to concentrating on other stuff. Samsung might have won the marketer of the year award, and it's not like i'm against the judges' decision but i believe that Coca-cola is still the best brand when it comes to content marketing and advertising in general. The Taste the feeling campaign is still too young to be judged but I really hope when we are done with it and look back It'll have reached the height of the previous campaign.
And in this new energy I decided to do something small for the brand ( ...I'm actually referring to the graphic above :-) ). From my experience dance is all about feeling and Coke is all about feeling and that's why the marriage of the two is quite unavoidable.
I hope you love it :-)
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