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See how the clever campaign, from Ogilvy Paris, worked in this case-study video:

While it's easy to applaud the show for the way it perfectly navigates the weird social dynamics in an environment where employees and creators believe an app invention could possibly change the world—it likely won't—it also knows exactly how that world would advertise itself.

The posters are able to take rather generic inspirational imagery and transform it into exactly the kind of indulgent promotion that a Silicon Valley-based company would create with tagline, "Helping humanity thrive."

Check them out below:

The horrific shootings in Virginia, where a TV reporter and photographer were killed by a former colleague and another woman was wounded, have prompted USA to postpone tonight's season finale of Mr. Robot.

"The previously filmed season finale of Mr. Robot contains a graphic scene similar in nature to today's tragic events in Virginia," the network said in a statement. "Out of respect to the victims, their families and colleagues, and our viewers, we are postponing tonight's episode. Our thoughts go out to all those affected during this difficult time."

The Mr. Robot season finale will instead air next Wednesday, Sept. 2, at 10 p.m. ET. The network noted that the episode will run "in its entirety," meaning it will not edit out the scene in question. Tonight, USA will substitute a repeat of the show's ninth episode, which aired last week.

Mr. Robot has been this summer's most buzzed-about new show. USA took an unconventional approach when it launched the series, releasing the pilot several weeks early on almost every digital platform. The network's efforts paid off, as it quickly renewed the series for a second season even before the first one debuted.

Sunday's premiere of Fear the Walking Dead, the spinoff-prequel of cable's top-rated series, drew 10.1 million viewers, becoming the top cable premiere of all time. The 90-minute episode also drew 6.3 million viewers in the advertiser-coveted 18 to 49 demographic, surpassing Better Call Saul—the Breaking Bad spinoff which debuted earlier this year with 4.4 million—to rank as the top cable premiere in that demo as well.

This is how far AMC's zombie franchise has come: The flagship Walking Dead premiere drew 5.4 million total viewers in 2010. It has since gobbled up considerably more viewers, ranking as the most-viewed series on cable and the most-viewed in the 18-to-49 demo in all of TV.

Fear the Walking Dead will run for five more episodes leading into the Season 6 premiere of The Walking Dead in October. AMC has already ordered a 15-episode second season.

AMC now boasts three of the top five cable premieres of all time with the two Walking Dead shows and Better Call Saul. The strong debuts for Fear and Better Call Saul were huge for AMC with the network banking on them to be the pillars of its post-Mad Men era.

Mad Men has sailed off into the sunset, but the show's victory lap continued Saturday night as Jon Hamm took home a TCA Award for his performance as Don Draper in the AMC drama's final season.

The 2015 TCA Awards, which honor the top TV shows and actors of the past season, recognized several programs and stars overlooked by Emmy voters, including Fox's Empire, which took home program of the year, and FX's The Americans, winner of outstanding achievement in drama.

The Late Late Show star James Corden hosted the ceremony for the 31st annual TCA Awards, which are voted on by the more than 220 critics and journalists from the U.S. and Canada who make up the Television Critics Association.

The complete list of 2015 TCA Award winners:

Individual Achievement in Drama: Jon Hamm (Mad Men, AMC)
Individual Achievement in Comedy: Amy Schumer (Inside Amy Schumer, Comedy Central)
Outstanding Achievement in News and Information: Last Week Tonight with John Oliver (HBO)
Outstanding Achievement in Reality Programming: The Chair (Starz)
Outstanding Achievement in Youth Programming: The Fosters (ABC Family)
Outstanding New Program: Better Call Saul (AMC)
Outstanding Achievement in Movies, Miniseries and Specials: The Jinx: The Life and Deaths of Robert Durst (HBO)
Outstanding Achievement in Drama: The Americans (FX)
Outstanding Achievement in Comedy: Inside Amy Schumer (Comedy Central)
Career Achievement Award: James L. Brooks
Heritage Award: Late Show/Late Night with David Letterman
Program of the Year: Empire (Fox)

This season of Empire will be bigger, quite literally. Fox extended the show's Season 2 order from 12 episodes to 18, an increase that creator Lee Daniels called "terrifying." Two pods—10 episodes [in the fall] and eight [in the spring]—with a hiatus in between. Nothing is different. We're able to devote as much time and attention to each episode as we did in the first season. We'll get a little bit of a break in between to catch our breath, writers and actors, and the show will be every bit as good. We're not feeling any sense of having to do too much, running out of story. We have all of the energy that we had in the first season to make every episode great."

As often happens when a show becomes a hit, Season 2 will feature a slew of big-name guest stars. Already, Chris Rock, Pitbull and Ludacris have been announced, while Daniels said he's also working to woo Mariah Carey, Denzel Washington and Oprah Winfrey to make appearances.

But Daniels also wants to make sure the guest stars don't detract from the characters that made the show so popular in its first season. "I find that, the more celebrities, the more stars that I put on this show, the more it takes away from the family," he said. "Family's the most important thing. So if we can bedazzle you with a little Denzel, a little Oprah, whatever, that's okay. But I gotta stick to the family."

The show will also keep pushing the envelope for broadcast television. "I'm like, 'Do you really want me to say that?'" Henson said of her scripts. "Prime-time network television has been so safe for so long, and I think that's why Empire has had the impact that it has had—because it's almost the cable formula. We're just not using the words. We can't say certain words, but Cookie can certainly say it with a look. And you know what she means."

Added Daniels, "When I'm afraid—do we really want to do this?—then I know I'm in a safe place."

Producers said they knew from the beginning of last season that Empire's patriarch, Lucious Lyon (Terrence Howard) wouldn't actually die from ALS; he found out late in the season that he had been misdiagnosed. "I said he had ALS, because if he misbehaved, you know what I mean?" said Daniels, possibly only partly joking, of Howard.

Beyond planning for Season 2, Daniels is already making plans to expand Empire's, well, empire. "There is going to be a spinoff from Empire, without question," he said. "There's so much ripe story, we've talked about it in the [writers'] room already, about Cookie's family—what makes her her. Lucious' family—what makes them them. That in itself is fascinating to me and is stuff that I can relate to."

But the new music-based series Daniels is developing for Fox—Star, about a band that forms in Atlanta—won't be connected to the Empire universe. "This is a completely different thing," said Daniels of Star. "This is another part of my life that I haven't shared with anybody."

Friday's GOP debate, airing from 9 p.m. ET to just past 11 p.m. ET, is now the most-watched non-sports show ever on cable TV. It marks the biggest audience for cable news and for Fox News.

The debate averaged 24 million viewers and 7.9 million in the key demographic of adults ages 25 to 54, the one advertisers look at when buying time on news programs, according to Nielsen.

The viewership shattered that of all other primary debates on cable or broadcast TV. The most-watched debate in the 2012 cycle was ABC's coverage of the Dec. 10, 2011 face-off, which drew 7.63 million. The most-watched GOP debate of the 2008 cycle, also on ABC, was watched by 7.350 million.

The debate eclipses the most-watched TV show of the 2014-2015 season—that would be The Big Bang Theory, which averaged 21.3 million viewers last season.

The debate drove significant interaction on social media. It was the No. 1 event on Twitter last night with 3.3 million tweets and 393 million impressions. Fox News' Facebook page saw 1.4 million interactions, up 74 percent from the daily average in July.

Over the course of the 2014-15 broadcast season, digital media siphoned off more than $1 billion from the national TV market, with the vast majority of those dollars being drained out of the Big Four networks.
According to new research from Standard Media Index, about $1.1 billion in national TV spend was rerouted to digital, of which a staggering 87%, or $960 million, was plundered from broadcast. SMI tracked agency investments over a nine-month period spanning October to June, an interval that more or less corresponds with the broadcast calendar.
While the shift to digital accounts for a portion of the 8% annual decline in broadcast spend, endogenous factors (ratings declines, a weak fall scatter market, tricky year-to-year comps) played a role as well. For example, NBC's coverage of the 2014 Winter Olympics generated $1.1 billion in ad revenue, while ESPN's stewardship of the FIFA World Cup netted $529 million in sales.
Ad-supported cable nets weren't subjected to the digital drain imposed on broadcast; per SMI, during a period in which overall spend in the segment was down 1%, cable ceded $140 million to new media.
All told, when local and syndication are tossed into the mix, digital leached $1.5 billion from traditional TV outlets.
For all its nibbling away at the $70.6 billion TV market, digital isn't thriving on mere vampirism alone. New business accounted for a $1 billion lift in digital spend, which was up 16% in the period.

The methodology underpinning SMI's market research is particularly compelling, as the company says it taps directly into the billing systems of five of the six global media agency holding groups, as well as a number of independent shops. That direct access gives SMI a window into 80% of all stateside ad bookings.
"This analysis lifts the veil on the true impact that digital media is having on the wider advertising market," said Scott Grunther, exec VP of media at SMI. "It's not only a story of shifting share, but of organic growth as well." Mr. Grunther added that along with online video, social media will help fuel the acceleration of the digital ad market.
While the digital video market is growing at whiplash speed -- eMarketer projects the segment in 2015 will expand another 30% -- the overall dollar haul is small potatoes when compared to traditional TV's share. With spend on pace to hit $7.77 billion by year's end, online video commands one-tenth the ad dollars of broadcast, cable, syndication and spot TV.
For many TV ad sales executives, the shift to digital is largely a function of the agencies' desire to make cheaper media buys for their clients (thereby keeping them content in a season of unprecedented review activity) while growing their own commissions. Buyers counter by reasoning that they're merely allocating dollars to eyeballs, and recent ratings drops across broadcast and cable would seem to bear that out. (On the eve of the 2014-15 upfront, Starcom MediaVest said it had, over the previous 12 months, moved a half-billion dollars out of TV, of which three-quarters was redirected to various digital platforms.)
While digital has made inroads into the TV upfront market -- SMI estimates suggest that the 2014-15 upfront was down 8% for a net loss of $1.7 billion -- ad sales bosses say they'll get the money back in the scatter market, which is showing signs of vigor after a lengthy hibernation. (Scatter has shored up about $600 million, or 35%, of those upfront losses.)

Sunday's premiere of I Am Cait delivered solid ratings for E!, although the numbers are a big drop from Caitlyn Jenner's other major high-profile TV appearances.

The moving E! docuseries, which chronicles Jenner's new life after recently transitioning from male to female, drew an average of 2.73 million viewers in live-plus-same-day ratings, according to Nielsen. That includes 1.5 million viewers in the 18-49 demographic.

That number almost exactly matches the number of Jenner's Twitter followers—2.74 million—and is on par with May's Keeping Up With the Kardashians: About Bruce two-part special where Jenner, who was then still known as Bruce, discussed his transition on E! for the first time. The first part of that special drew 2.92 million viewers (1.78 million among adults ages 18 to 49), and the audience grew to 4.2 million in live-plus-three numbers (2.8 million in the demo).

While those ratings represent a slight bump over the typical Keeping Up With the Kardashians episode (the most recent season premiere drew 2.55 million total viewers), it's only a fraction of the 17 million viewers who tuned in for Jenner's ABC interview with Diane Sawyer in April, or the 7.7 million who watched Jenner's emotional ESPY Awards speech on July 15. Audiences might be suffering from Jenner fatigue, or wary that the network known for Keeping Up With the Kardashians and Total Divas could do justice to Jenner's story.

E!, like the other NBCUniversal cable properties, has switched to reporting live-plus-three ratings, not live-plus-same-day. While those time-shifted numbers will add to I Am Cait's audience, it remains to be seen whether the non-Keeping Up crowd will stick around for the rest of the season.

The network will broadcast seven more episodes of I Am Cait this summer.

It's last call for Mad Men's Emmy run.

As the Academy of Television Arts & Sciences announced the nominations for the 67th Emmy Awards, it made room for Jon Hamm's acclaimed series, which will try to go out on top with a best drama Emmy win.

Emmy voters came up with the usual mixture of surprises and snubs as they attempted to spotlight the very best of television at a time when there is far too much quality TV, on more outlets than ever before, to possibly recognize everything worthy.

One last chance to recognize Mad Men—and Hamm

After winning the outstanding drama Emmy four years in a row, Mad Men—with 11 nominations for its final season, bringing its total to 116 nominations, and 15 wins—has the chance to take one last bow on the Emmy stage. The same goes for Hamm, who stunningly has gone 0-for-7 at the Emmys as lead drama actor. In fact, none of the show's stellar actors has won an Emmy for work on the show (Elisabeth Moss and Christina Hendricks are also nominated this year). Hamm, who is up for his eighth time for Mad Men, is a double nominee this year; he also nabbed a comedy guest actor nomination for Unbreakable Kimmy Schmidt.

Joining Mad Men in taking a final Emmy laps this year: Parks & Recreation; The Newsroom (for which Jeff Daniels grabbed another acting nominee); and a trio of late-night shows, The Colbert Report, Late Show with David Letterman and The Daily Show with Jon Stewart.

A huge day for streaming services, and HBO

After trying, and failing, to crack the Emmys in 2014 with Alpha House, Amazon roared into the field this year with 12 nominations, including 11 for Transparent (recognized for comedy series and lead comedy actor Jeffrey Tambor, who is the front runner in that category).

Netflix, meanwhile, increased its nomination tally to 34 from 31 last year. That number would likely have been even greater had new Academy rules not forced Orange Is the New Black to compete as a drama instead of a comedy.

HBO increased its Emmy nomination tally to 126 this year, up from 99 in 2014, with 24 of those nominations going to Game of Thrones. On the broadcast side, Fox made the biggest leap, from 18 nominations to 35, thanks to shows like Empire and The Last Man on Earth. ABC also jumped from 37 to 42, while CBS declined slightly from 47 to 41, and NBC went down from 46 to 41. The CW, with only a single nomination for Emmy hopeful Jane the Virgin, was steady with two nominations.

First time's the charm

This year, voters nominated several first-year shows and performances. How to Get Away With Murder's Viola Davis and Empire's Taraji P. Henson scored drama lead actress nominations, while Blackish's Anthony Anderson and The Last Man on Earth's Will Forte were pleasant surprises in the comedy actor category. First-year shows Unbreakable Kimmy Schmidt and Better Call Saul broke into the comedy and drama races. And a pair of longtime Emmy favorites, Lisa Kudrow and Lily Tomlin, landed nominations for The Comeback and Grace & Frankie, respectively.

In addition to finding room for the freshman class, voters also recognized perpetually overlooked Tatiana Maslany, for her clone-tastic turn on Orphan Black.

So. Many. Snubs.

Even with the comedy and drama series categories expanded from six to seven nominees this year, several worthy shows and performances were overlooked. For the third year running, The Americans, one of TV's best shows, was shut out of the major categories (including best drama, lead actor for Matthew Rhys and lead actress for Keri Russell), with only two nominations for writing and guest actress Margo Martindale (who appeared in a single scene this year).

Jane the Virgin, one of this year's best new shows and a big winner at the Golden Globes, failed to score a nomination for best drama or its effervescent lead actress, Gina Rodriguez. Despite its acting nomination for Henson, Fox's megahit Empire couldn't crack the best drama category, while Terrence Howard was shut out as lead drama actor. Even HBO, with its 126 nominations, had hoped that new drama The Leftovers would get some Emmy love, but not even the most worthy performer from that show, Carrie Coon, could grab a nomination.

Emmy voters also snubbed two of last year's acting winners, The Big Bang Theory's Jim Parsons and The Good Wife's Julianna Marguiles, who didn't make the cut this year.

The web series is available on a dedicated site, mobile, the AOL On app, and set-top boxes. The site features wraparound ads from Nestlé’s baby milk brand, SMA Nutrition, and an unskippable 30-second pre-roll ad before each episode.
The deal was brokered by Nestlé’s agency, Newcast, and the exclusivity deal lasts six months.
AOL has released the first four videos in the series, which is hosted by TV personalities Tess Daly and Rochelle Humes.They interview a number of celebrity mums through the series, including singer Alesha Dixon, Paralympian and London 7/7 bombing survivor Martine Wright and ex-Spice Girl Emma Bunton.
Anne-Luce Guedj, consumer marketing manager at Nestlé Nutrition, said: "Mums are now more than ever turning to digital and social platforms to find useful, helpful content, supporting them as a mum.
"SMA Nutrition’s partnership with Being Mum allows us to integrate our messaging with relevant, original, quality content and deliver an audience at scale across a number of publishing platforms and devices."
Young, British mums are particularly open to consuming video content, according to recent research from Channel Mum and Kantar Media.
The research suggests millennial mums often seek both entertainment and practical help from video content, suggesting there’s a market for brands who can help "reassure" them.

The 6 Best TV Trailers You Might Have Missed From Comic-Con

This year's San Diego Comic-Con has wrapped, and while audiences predictably went nuts over Star Wars: The Force Awakens' charming behind-the-scenes footage and the new Batman v Superman: Dawn of Justice trailer, television is what truly dominated the four-day festival. TV's most popular shows—from Game of Thrones to American Horror Story to The Walking Dead and seemingly every new series set to launch in the next year—were the talk of the San Diego Convention Center from Thursday to Sunday.

And just like their movie counterparts, many series tried to make a big splash by unveiling new trailers to whip fans into a frenzy. Here were Comic-Con's six most memorable TV trailers, captivating audiences in San Diego and online.

Watch them here

NBC has cut some of its lucrative business ties with Donald Trump following Trump's comments about the United States' relationship with Mexico during his announcement for president on June 16.

"The U.S. has become a dumping ground for everybody else's problems," Trump said. "When Mexico sends its people, they're not sending their best. They're sending people that have lots of problems, and they're bringing those problems with us. They're bringing drugs. They're bringing crime. They're rapists."

NBC responded with this statement: "At NBC, respect and dignity for all people are cornerstones of our values. Due to the recent derogatory statements by Donald Trump regarding immigrants, NBCUniversal is ending its business relationship with Mr. Trump. To that end, the annual Miss USA and Miss Universe pageants, which are part of a joint venture between NBC and Trump, will no longer air on NBC."

The network did not cancel The Apprentice, saying only that Trump "has already indicated he will not be participating" in the show because he is running for president. "Celebrity Apprentice is licensed from Mark Burnett's United Artists Media Group, and that relationship will continue," NBC stated.

The Miss USA pageant will be held in Baton Rouge on July 12. Another broadcast or cable network could come forward in the next two weeks to carry the annual event. Last year's pageant drew 5.5 million viewers and was up +8 percent in adults 18-49 viewers from the 2013 broadcast.

America's most-watched TV network has nailed down the bulk of its 2015-16 upfront commitments, and while CBS is believed to have accumulated less dollar volume than it did a year ago, it remains confident that it will out-earn the rest of the field. Three days after The CW finished its upfront business, CBS announced it too has wrapped things up.

The network said in a statement, "As we near the finish line, we feel confident that when the upfront marketplace comes to a close, CBS will have secured more total dollars—and the highest pricing—of all the broadcast networks. Agencies and clients continue to value the strength, stability and delivery that our schedule provides, and are increasingly committing dollars against C7. Looking ahead, Thursday Night Football and our new late night lineup will help us build on our no. 1 position and bode well for us throughout the year."

CBS Corp. in 2014 generated $7.02 billion in total ad sales revenue.

The news comes as CBS makes an aggressive push to end NBC's two-year reign as the top network in adults 18-49. One big 2015-16 event that should help it achieve that goal: Super Bowl 50, which CBS will air on Feb. 7.

CBS also hopes to draw large audiences when it debuts The Late Show with Stephen Colbert on Sept. 8, and Supergirl—whose upfront trailer was viewed more than 10 million times in its first week—which launches out of The Big Bang Theory on Oct. 26.

In addition to Supergirl, CBS boasts a fall lineup of on-brand freshman dramas, including Limitless (based on the 2011 film starring Bradley Cooper, who is executive producing the series and will also appear on it occasionally) and medical drama Code Black. The network is taking more of a risk with its comedies, opting for a pair of single-camera shows—Angel From Hell and the Modern Family-like Life in Pieces—over the multicamera comedies traditionally favored by the network.

CBS hopes those new shows, alongside last season's three new hits—NCIS: New Orleans, Scorpion and Madam Secretary—will continue to inject flesh blood into a network that boasts more long-running shows (including NCIS, Blue Bloods, Survivor and The Good Wife) than any other network.

Youth-Friendly Network Sees Big Lift In Dollar Volume

The CW is the first TV network to complete its 2015-16 upfront business, closing out the spring bazaar with a significant uptick in new business and dollar volume.

Broadcast's youngest-skewing network landed some 30 new advertisers over the course of the upfront, making particular headway with the automotive, financial services and retail categories.
According to CW brass, the home of "Arrow," "The Flash" and "Jane the Virgin" posted cost-per-thousand increases of 4% versus the year-ago upfront season, while dollar volume jumped between 12% and 15%.
All told, the network shifted its usual chunk of inventory, landing early commitments for between 75% and 80% of its available airtime.

Read More: http://adage.com/article/special-report-tv-upfront/cw-puts-a-bow/299253/

Fox won't be wasting any time this fall, debuting its hottest show, Empire, on Sept. 23—the thick of premiere week.

Empire was a surprise hit when it arrived in midseason, and now the network hopes the show will provide a big lift to its fall schedule, and help prevent it from finishing No. 4 next season in adults 18-49.

Most of the Fox's shows will launch in the days after it airs the 67th Primetime Emmy Awards (hosted by Andy Samberg) on Sept. 20.

In addition to Empire, Fox will be throwing serious marketing heft this fall behind Ryan Murphy's Scream Queens, which will have a two-hour series premiere on Sept. 22.

Fox has two other new series debuting this fall: Minority Report, based on the 2002 Tom Cruise/Steven Spielberg film, arrives Monday, Sept. 21, after Gotham. Drama Rosewood will air on Sept. 23, right before Empire's return.

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