Hearst Magazines UK is today unveiling a Cosmopolitan UK channel on Snapchat, in addition to the magazine title's global presence on the video sharing platform.
As part of a multi-million pound strategy to find new ways of connecting consumers with content, the launch of Cosmopolitan UK will be viewed as a prelude to its other titles, such as Good Housekeepingand Harper's Bazaar, joining Snapchat too.
Following the launch of its global Snapchat channel in January, the UK version will publish up to 12 stories a day on Snapchat.
The magazine will also undergo what the publisher calls a "dramatic" new-look in its October issue (on sale tomorrow), the first edition underthe editorship of Farrah Storr, the former editor of Women's Healthwho replaced Louise Court in July.
The magazine will also be available in a 'midi' size format for the first time.
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