Coca Cola Unveils New Global Campaign To Replace "Open Happiness"

Coca-Cola on Tuesday unveiled a big new global creative campaign with the tagline "Taste the Feeling," which replaces the 7-year-old "Open Happiness" theme. And with it comes a sugary-sweet flood of new advertising, including six 60-second spots posted to YouTube and a ton of print work.

You can check out all the new creative below. Notably, one of the spots is set to a cover of the David Bowie/Queen song "Under Pressure," which is a coincidental tribute to Bowie, who died this month at age 69. That spot, by Ogilvy & Mather in New York, addresses the strain that teens feel—and which Coke can help release.