Leo Burnett Invents Temporary Tattoos that Scan Like QR Codes

At international tourism expos, competition to attract attention from foreign tourists is high—and most vendors still rely on flyers to get the message across.

So, the Tourism Authority of Thailand came up with a different way to ensure people walked away remembering them: The Tattoo Flyer, a series of temporary tattoos in a variety of styles that can be scanned like a QR code.