Here's the Most Enchanted, Surreal, Least Bank-Like Bank Ad of the Year

The Seed and the Moon is a modern-day fable from director Kibwe Tavares and Umpqua Bank, the West Coast’s largest, and most unconventional, community bank. We made the soundtrack with Jónsi of Sigur Rós, an Icelandic post-rock band. The poem you are hearing is an excerpt from ‘Good Timber’ by Douglas Malloch, known at the turn of the last century as the Lumberjack Poet.