Copper Mountain Resort - One Two Free! - Wexley School for Girls

Anatomical spots show how snow days rile up your insides. 
Inside the bladder, a mix of joy and trepidation
If there's a better way to sell folks on Copper Mountain skiing than dressing actors up as urine—yes, urine!—I'm certainly not aware of it.
That's just one of four loopy anatomical scenarios that Seattle agency Wexley School for Girls sends careening down the slopes to illustrate, in no uncertain terms, that "Everyone deserves a snow day"—preferably at the Colorado resort.



Cal McAllister, agency co-founder and creative director, explains: "Everyone else in the ski industry shows someone carving down the mountain on a sunny day. Yawn." So, for this campaign, dubbed "One Two Free!", the Wexley team—many of whom are snow sports enthusiasts—opted for a more visceral approach.