Hulu Will Release Its New Series Weekly, Not All at Once

Hulu has made some huge swings in the past year to keep pace with Netflix and Amazon, and now the streaming service has decided to set itself apart from its competitors in one major way. This fall, the service will release episodes of its original series on a weekly basis, instead of streaming the entire season at once and allowing viewers to binge-watch them. 

"We want to give viewers the opportunity to discover their favorite shows every week," Craig Erwich, Hulu's svp and head of content, said on Sunday at the Television Critics Association's summer press tour. "We value the shared experience and the joy of the watercooler that is television. This will also allow us to get the shows out to our audiences faster, without waiting until full series completion."

Erwich added that he hopes that airing just one new episode each week will give audiences—and TV critics—a chance to discover "and hopefully celebrate" these shows.

While Hulu had previously released most of its original series on a weekly basis, it also experimented with a binge-style release of certain shows, including comedies The Hotwives of Orlando and Deadbeat.

For those Hulu viewers who would prefer to binge-watch the whole season, after their weekly rollout, "all episodes will be available at once, for many years to come, as part of our collection," said Erwich.

Hulu used its TCA day to tout its fall slate: the Amy Poehler-produced comedy Difficult People, starring Billy Eichner; The Hotwives of Las Vegas, its Hotwives of Orlando follow-up (beginning Aug. 18); The Mindy Project, which is coming to Hulu after three years on Fox (Sept. 15); new comedy Casual, executive produced by Jason Reitman (Oct. 7) and RocketJump: The Show, which goes behind the scenes with Freddie Wong and hisRocketJump team as they make their newest digital shorts.

When Hulu started seven years ago, the service could only be viewed on a PC. Now, 60 percent of Hulu customers watch it via a television set, through a service like Apple TV or Xbox, said Erwich.