Beats by Dre creating social buzz around Straight Outta Compton

Beats by Dre has done a fantastic job creating social buzz around Straight Outta Compton, the biopic about the late '80s- to early '90s-era gangsta rap group N.W.A. that opens this weekend. Dr. Dre, co-founder of Beats by Dre parent Beats Electronics, was a member of N.W.A. At the center of the effort, the brand created a meme generator that's led to tons of people sharing images adorned with the big copy: "Straight Outta [insert hometown or joke]." In fact, nearly 150,000 Instagram pics—some heartfelt, some comedic—have been posted in the last few days with the #straightoutta hashtag.