As Netflix, Hulu and other streaming portals emerge, traditional TV is finding itself under increased pressure to retain its place on top of the media food chain. While it is still the most used medium by a wide margin, there are signs that indicate its future may not look quite as bright.
As figures from Nielsen’s quarterly Total Audience report indicate, young Americans are watching less and less TV. Since Q1 2011, the time Americans aged 12-17 spent watching TV has dropped by more than 25%. In the most recent quarter, teenagers spent an average of 17 hours and 52 minutes a week watching live TV, down from more than 24 hours in the first quarter of 2011.
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