New Balance Is Now More Than Just a Sneaker Maker

The new campaign features  athletes that New Balance works with.

New Balance wants to be known for more than its sneakers, and it has tapped 17 athletes to help make that happen. The Boston-based brand has evolved into a full-blown athletics company, it says, one that innovates and manufactures products based on athletes' needs. And that's what its new campaign from Arnold in Boston highlights, using the tech-influenced tagline "Always in Beta." 

"As a brand, we are always pushing and always innovating," said Hilary Keates, director of global marketing and brand management at New Balance. "We represent that through [our work with] some amazing athletes and we want to help consumers push and meet their goals." 

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