New Balance Is Now More Than Just a Sneaker Maker
New Balance wants to be known for more than its sneakers, and it has tapped 17 athletes to help make that happen. The Boston-based brand has evolved into a full-blown athletics company, it says, one that innovates and manufactures products based on athletes' needs. And that's what its new campaign from Arnold in Boston highlights, using the tech-influenced tagline "Always in Beta."
"As a brand, we are always pushing and always innovating," said Hilary Keates, director of global marketing and brand management at New Balance. "We represent that through [our work with] some amazing athletes and we want to help consumers push and meet their goals."
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