Brands Tap Into the Growing Fervor Around the U.S. Women's World Cup Run

The cola brand capitalized on the soccer excitement.

The U.S. women's soccer team thrilled its fans last night by defeating Germany 2-0 to advance to the Women's World Cup final.

And while only a modest number of brands were ready on Twitter, those that were provided a glimpse into what will likely be a marketing melee when the U.S. takes on the winner of today's Japan-England matchup. The finalists will meet Sunday in Vancouver. 

Ritz, Downy, Fiat and Coke joined the conversation on Tuesday, while big props go out to the Seattle Seahawks for using a GIF from the comedy flick Beerfest that was actually contextual to the moment.

Check out a handful of examples here: