"Maybe it's a new chapter in my life."
That's how Amit (aka, "Mook"), a 44-year-old dude who's had a thick
beard for 14 years, describes the experience of shaving it off in "My
New Face," a three-minute online film by Israeli agency BBR Saatchi
& Saatchi for Super-Pharm's private label line of Life M6 razor
blades.
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