Droga5's Clever Energy Ad Lets People Choose Their Fuel Source

If you had the option to use sunshine, wind or fossil fuels to charge your cell phone, which would you choose?

Droga5's first work for its newest client, energy company NRG, shows air travelers getting just that choice while waiting in a terminal. Perhaps unsurprisingly, most of them seem to favor the greener options (one sourpuss can't be be bothered).

And while hidden camera approaches always raise questions of staging and selective editing, it doesn't really matter here—mostly the spot is a smart and simple way of prompting viewers to ask questions they might not in their day-to-day: Where does their power come from, and is there a better source?

Check out the spot below, and the accompanying website here.