Sunday's premiere of I Am Cait delivered solid ratings for E!, although
the numbers are a big drop from Caitlyn Jenner's other major
high-profile TV appearances.
The moving E! docuseries,
which chronicles Jenner's new life after recently transitioning from
male to female, drew an average of 2.73 million viewers in
live-plus-same-day ratings, according to Nielsen. That includes 1.5
million viewers in the 18-49 demographic.
That number almost exactly matches the number of Jenner's Twitter
followers—2.74 million—and is on par with May's Keeping Up With the
Kardashians: About Bruce two-part special where Jenner, who was then
still known as Bruce, discussed his transition on E! for the first time.
The first part of that special drew 2.92 million viewers (1.78 million
among adults ages 18 to 49), and the audience grew to 4.2 million in
live-plus-three numbers (2.8 million in the demo).
While those ratings represent a slight bump over the typical Keeping Up
With the Kardashians episode (the most recent season premiere drew 2.55
million total viewers), it's only a fraction of the 17 million viewers who tuned in for Jenner's ABC interview with Diane Sawyer in April, or the 7.7 million
who watched Jenner's emotional ESPY Awards speech on July 15. Audiences
might be suffering from Jenner fatigue, or wary that the network known
for Keeping Up With the Kardashians and Total Divas could do justice to
Jenner's story.
E!, like the other NBCUniversal cable properties, has switched to
reporting live-plus-three ratings, not live-plus-same-day. While those
time-shifted numbers will add to I Am Cait's audience, it remains to be
seen whether the non-Keeping Up crowd will stick around for the rest of
the season.
The network will broadcast seven more episodes of I Am Cait this summer.
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