How To Reach The Diverse, Fun Millenial Mom

Millenial mums tend to be so different compared to Gen X. They grew up being told that they were the best and that they were limited only by themselves. Technology has also changed the way moms nowadays search for information with most of them now used to their devices. They also have more say than previous generations when it comes to decision making from their households to their workplaces. Listen to Pam Kaufman, CMO of Nickelodeon, as she briefly talks about how Nickelodeon is appealing to Millennial Moms.