Honey Maid's campaign featuring inclusive depictions of American families moves forward today with a spot showing a disabled aunt and her niece making apple and cheddar melts together on their graham crackers.
It's a simple, quiet 30-second spot, Cheerios-like both in its simplicity and its unspoken embrace of all types of families. Honey Maid has become one of the most famous brandsembracing such diversity in its ads with same-sex couples, mixed-race, blended and immigrant families, and more.
The aunt in the ad is Stephanie Woodward, a disability rights lawyer and activist who is currently director of advocacy at The Center for Disability Rights. She signed on for the project, Honey Maid says, because she—and many in the disabled community—want real disabled people featured on TV and in the media, not actors playing disabled people.
Here is the 30-second online version of the spot:
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