Heineken Taps Publicis As New Creative Lead Agency 2 Weeks After W+K Exit

Publicis Worldwide will assume lead global creative responsibilities for the Heineken brand, following the split between the world's third-largest brewer and Wieden + Kennedy two weeks ago.

The Publicis Groupe network has been one of Heineken's roster shops, producing ads like the Dream Island campaign. The change, effective July 1, comes without a review, and Publicis will continue to work alongside other current Heineken agencies.