Coca-Cola's Minimalist Can Promotes a World Without Labels


Coca-Cola has toyed with its packaging once again, this time to join the global movement for equality and tolerance—by removing its own label off its products to promote a world without labels and prejudices.
The cans coincide with Coke's global campaign themed "Let's take an extra second," which invites people around the world to take time to get to know people and banish their stereotypes and preconceptions.




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