L´Oréal: The Waterproof Experience

Women like to express their emotions, but there are times when they don´t want anyone to notice it. McCann Mexico invited 100 women to see a moving film to demonstrate the waterproof resistance of L´Oréal Mascaras by taking pictures of them before and after the screening.
The women were welcomed and had their makeup done by L´Oréal beauty experts, that used the waterproof mascara, and then had their photo taken, showing them how beautiful they looked.

After that, they were invited to watch the movie, a very emotional one…the blockbuster Titanic. Tears rolled down during the 2 hour screening, and by the end of it they had their pictures taken once more, and they were able to see the before and after the movie shot in a digital screen, and check how their make-up was intact thanks to the waterproof resistance of L´Oréal Mascaras.
The action became a video to be shared in L'Oréal social media channels.