O2 and Take That drum up support for England Rugby ahead of World Cup

 

O2 is co-hosting the official send-off for the team, who will have to travel the long distance from Twickenham to Twickenham for the first match of the tournament against Fiji on 18 September.
Take That will play a live set for 14,500 rugby fans at the ‘Wear the Rose Live’ show at the O2, helping to drum up fan support for the team.
An accompanying ‘Wear the Rose’ ad shows Take That carrying team members on their shoulders, symbolising fan support. It also features a cameo from Jonny Wilkinson.

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