EA Sports & Real Madrid announce 3-year partnership, release a new video with Cristiano Ronaldo & Benzema


There was a big commercial announcement overnight, as EA Sports and Real Madrid announced that they have agreed a brand new three-year partnership.
At the crux of the deal, EA Sports will become Real Madrid’s official, exclusive, video game sponsor.
As part of the agreement, in-game FIFA 16 goal celebrations will appear on the big screen at the Santiago Bernabeu.
Dovetailing with the commercial announcement, Real Madrid have released a new video in partnership with FIFA 16, featuring Cristiano Ronaldo, Karim Benzema and James Rodriguez.


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