The committee chose Design A for its do-over. The second new Tokyo Olympics 2020 logo is by Japanese artist Asao Tokolo and was one of 15,000 logos submitted last year after Tokyo scrapped its first logo following accusations of plagiarism.
Belgium’s Theatre de Liege, whose logo Tokyo 2020’s resembled too closely, decided to not pursue legal action after Tokyo organizers dumped the logo. A contest was soon after announced calling for entries for a new Tokyo 2020 logo. The themes the selection committee called for included:
- Power of sport
- Achievement and efforts
- Inclusivity
- Innovation
- Futurism
- A Japan and/or Tokyo character
- World peace
- Recovery and reconstruction (following the 2011 tsunami)
“White against indigo blue—it’s a very clean-cut expression,” Tokolo told the Japanese press. The final, 45-piece, blue-white check pattern is traditionally Japanese, known as ichimatsu moyou and captures refined elegance. As any tourist or fan of Japanese culture knows, this indigo and white design is a staple of the nation’s food, fashion and other cultures.
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