Kenya Airways Named Top 5 When It Comes To Twitter Responsiveness

For both passenger and airline, a Twitter conversation can make more sense than a phone call. There is no time spent on hold, and the carrier's response can be both quick and measured. But the effectiveness of a social-media missive depends on the airline to which it is directed.
A study by Stratos Jet Charters, an Orlando-based air charter firm, analysed 1.3m tweets sent to airlines during the holiday season, between November 20th and January 9th (see table). It found that the quickest airline to respond to tweets is Volaris, a Mexican budget carrier, followed by JetBlue, Etihad and our very own Kenya Airways.