This Indian Retailer's Ad Draws Praise for Its Modern Take on Arranged Marriage

A new clothing ad is making waves in India with a modern depiction of negotiations for an arranged marriage.

The two-minute commercial by Brandmovers for fashion brand Biba opens on a young woman dressing up to meet a suitor's family at her parents' home. Her father rushes her along as she expresses discomfort over the idea of committing to a man she barely knows. Fast-forward to the scene downstairs: After a meal, the suitor's parents express interest in moving forward with the match. 

Then comes the twist.