Subway Returns to a Pre-Jared Era of Innocence in First BBDO Campaign

You might not have known this, but Subway practically invented fresh food.

BBDO has unveiled its first campaign for the sandwich chain. The post-Jared Fogleapproach features a wholesome, return-to-roots message to help mark Subway's 50th anniversary.

We flash back to 1965 in this debut ad, when founders Fred Deluca—played by his son Jonathan—and Peter Buck opened their first restaurant together. Their focus: Freshness, bucking a zeitgeist of TV dinners and gimmicky restaurant themes to pioneer a now-fashionable aversion to overprocessed foods.