The Cannes Lions festival announced today that it's making a few adjustments to its award categories for 2016 in an attempt to keep up with changing times and technologies.
The festival has created the Digital Craft Lions, a category that will complement the Cyber and Mobile Lions, but
will focus on the execution of a digital campaign and the overall user
experience rather than the creative idea itself. Campaigns in this
category will be awarded for everything from outstanding typography and
user interface design to the use of augmented reality or virtual reality
to enhance user experience.
Within the Digital Craft Lions,
there are five subcategories including Form: Image, Sound, Aesthetic;
Function: Design, Construction, Experience; Content; Data (including
Curation of Data and Data Visualization); and Technology.
In 2015, the festival awarded a Grand Prix in the Cyber category to Under Armour and Droga5 for the "I Will What I Want" campaign starring Gisele Bundchen.
Another big change coming in 2016: the Press Lions, founded in 1992,
will now be called the Print & Publishing Lions. The name change is
meant to mirror the evolving publishing and print industries.
Additionally, the Titanium & Integrated Lions will be separated
into two categories. This year will also mark the first time the
Entertainment Lions for Music will be awarded.
This year's festival will be held June 18-25. Entries open Jan. 21.
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