Sony is running “Fireworks”, an advertising campaign which ‘celebrates every detail’ of its X90C BRAVIA™ 4K Ultra HD TV. The commercial at the heart of the campaign was features fireworks through different camera angles, from the ground, from above and from within the spectacular moment it explodes, culminating on a rooftop, where viewers get a close-up of the beautiful patterns over the high rise skyline. Filming was shot using drones with Sony CineAlta F55 4K cameras. The campaign also encompasses digital media (live until the end of November), outdoor, cinema, VOD and print.
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