Sears Holdings has finished its long-running review of agencies for its Sears and Kmart brands, keeping Havas Worldwide and Publicis Groupe while cutting Interpublic agency FCB.
FCB, which created Kmart's popular and award-winning "Ship My Pants" ad and related spots, successfully retained Kmart after a competitive review in 2013. The account represents 2 percent of the agency's revenue.
The agency review has been a drawn-out process. Some had expected the review to be complete earlier in the year. However, Bill Kiss, the chief digital officer for Sears and Kmart, said back in March that no date had been set.
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