Fox is selling commercial time in its hip-hop drama for about $500,000 for a 30-second spot, according to media buyers. And in some cases advertisers are paying more than that.
The Sept. 23 premiere is already sold out, according to buyers, and the finale is nearing that point.
Fox will once again air "Empire" with limited commercials, as it did in its first season.
"Empire" broke ratings records in its freshman season, growing its audience week-to-week throughout its run, a feat not achieved in the modern TV era. The show, which follows a music mogul and his family, averaged 13 million viewers in live and same day viewing and a 5.1 in the all-important 18-to-49 demographic.
Lincoln will return as a sponsor of the show, joined this season by Pepsi.
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