Verizon just threw its hat into the redesign ring with its first new look in 15 years.
The updated logo, from design firm Pentagram, is a "visual statement that honors our history and reflects an identity that stands for simplicity, honesty and joy," according to the telecom giant's announcement.
Here's a GIF comparing the earlier logo with the new version:
Giving its identity a refresh makes sense, considering Verizon shifted its agency business to Wieden + Kennedy earlier this year after the shop had been working on brand and strategy work.
He said Verizon wasn't interested in pursuing a completely new logo and felt a modernization of the current look would be best.
And, like Google, the new logo allows Verizon to scale easily.
"There definitely is some inherent flexibility with it," Ancin said. "It's not as difficult to reproduce, so that makes it an affordable option for us. It's cleaner and neater and kind of the direction that we're going. It's about being simple."
Posts
0 comments:
Post a Comment