Old El Paso Brings Brits to Mexico for a Beautifully Shot Tour of Traditional Cuisine


I
n Grey London's first work as the lead agency for General Mills U.K., the agency takes two food-savvy Brits—a butcher and fishmonger—to Mexico for a culinary tour of Puebla and Ensenada.
The "Cook Like the Locals" campaign is anchored by two long-form clips from the British duo's tour. They explore the traditions and techniques behind dishes like chicken tinga and Baja fish tacos, which also happen to be two of the dishes featured in Old El Paso's new "Restaurante" line of soft taco kits.
While a lot of brands ruin these kinds of travelogues by forcing the inclusion of their own products to manufacture a sense of authenticity, Grey and Old El Paso deserve credit for letting the real Mexican cooks highlight their own creations, which look absolutely amazing.


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