The ESPY Awards Tripled Viewership in Its Broadcast Debut
The ESPY Awards made a strong debut in its move to broadcast television
last night, as the three-hour telecast drew 7.7 million viewers,
according to overnight numbers from Nielsen.
The viewership was more than triple last year's 2.2 million when the
awards show aired on namesake network ESPN. Caitlyn Jenner, the 1976
Olympic gold medalist, then known as Bruce and who recently transitioned
from male to female, was the recipient of the Arthur Ashe Courage
Award. Jenner personally thanked "my buddy" Diane Sawyer, whose sit-down
interview with Jenner in April drew a whopping 17 million viewers on ABC.
Other highlights from the program included noted Boston Red Sox
superfan Ben Affleck presenting New York Yankees legend Derek Jeter with
the Icon Award and Cincinnati Bengals defensive tackle Devon Still
accepting the Jimmy V Perseverance Award for himself and his 5-year-old
daughter, Leah Still, who has been battling cancer.
The night also included many advertisers ABC viewers might not be
accustomed to, including DraftKings, a Nike spot more fitting for ESPN
and UFC fighter Ronda Rousey pitching for Metro PCS.
On Twitter, Jenner and Leah Still were the top two most tweeted-about
personalities; Devon Still was fifth. Rousey, named best female athlete,
and boxer Floyd Mayweather were third and fourth, respectively. Leah
Still's pretaped message to accept the Perseverance Award was the top
moment on Twitter.
Below is a snapshot of the conversation on Twitter, highlighting how the term "ESPYS" was tweeted throughout the night. Click here for the full interactive graphic.
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