Street addresses, locations, deliveries, finding people… ultimately one of the hardest things to do on a global scale, it has no similar foundation or working order… apart from pure GEO targeted Lat/Long codes that humans can’t understand!
So, What3Words have created a universal 3 meter X 3 meter global map of the entire earth, giving each 3x3m square on the planet, 3 unique words (53 trillion of them to be precise). This platform, app and ultimately API, will potentially revolutionise the way things are delivered and connected around the world, becoming particularly innovative in the developing world.
The Innovation jury at the Cannes Lions festival tonight handed out its Grand Prix to a fascinating effort which, when adopted, could ease costly, frustrating, growth-limiting and even life-threatening problems in areas that are poorly addressed. . Simply Brilliant.
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